Users will soon have a new feature that allows them to lessen the volume of AI-created media appearing in their feeds. This initiative comes as the company revealed that it presently contains more than 1 billion AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a global release. This advancement coincides with a increase in AI content, fueled by emerging video-generation tools.
AI Proliferation Online
Recent reports that almost one in 10 of the quickest rising channels on another major platform exclusively feature content made by AI. A large amount of this content is classified as “AI slop”, a phrase for substandard, mass-produced content that is typically illogical or dreamlike.
Based on user feedback that a lot of users like content produced via AI tools, including AI artwork to informative clips, and we intend to give people the ability to adjust the amount of that, depending on their own likes,” stated a spokesperson.
Volume and Proportions
The platform shared that there are now over a billion videos on its network identified as made with AI. In total, more than 100 million media items are uploaded to the service daily, making clips made by AI a minor percentage of its total content library.
Customizing Your Feed
Viewers will be able to reduce or increase the volume of AI-generated videos they view by opening the content preference option in the platform and choosing “AI-generated content”. Additional categories that currently be controlled under the setting include current affairs, clothing, cosmetics, and movement.
Content Labeling and Policies
The platform’s rules require content makers to identify “realistic” AI-made content, and it forbids malicious fake videos of public figures or critical incidents. Any realistic AI video that is not labeled can be removed under its community policies.
Additionally, the app will now add an artificially created tag to content created with its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This measure is intended to deter users from attempting to bypass the labeling process.
Responsible AI Funding
TikTok is additionally establishing a $2 million awareness program for experts and organizations to develop informative material about ethical AI use. This program will benefit non-profit groups dedicated to educating coding and technology.
Content Safety Approach
TikTok has supported its moderation strategy, during controversy over proposals to lay off numerous content moderators in the UK. It is expected to cut a significant number of roles in its user protection team in the UK capital, with worker representatives and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A company official explained that staff-based oversight would remain essential, but AI can protect employees by removing the most distressing content prior to it has to be seen by staff. The platform stated a notable drop in disturbing and violent content reviewed by safety staff over the last 12 months due to reliance on its AI tools.
We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to limit contact with unsafe media as rapidly, which is where a extensive automated help is making a difference process content quickly.”
